Discover peoples’ feedback here

E-Commerce,
Media, and SaaS B2B

Over 10 years of curiosity & motivation at all phases of the product lifecycle

Services

Design Process
Design Systems
Design Teamwork
Design Mentorship

Skills

Roadmapping & Planning
Data-driven Research
Matching All-sides Needs
Cross-platform Design
Cross-team Collaboration
Prototyping & Testing
Delivery & QA
Outcome Estimation

Education

STEM Degree
IDF Member

How I fixed ~$750K annual leakage

by challenging the simplest design request ever

E-Commerce Project

Online Marketplace
Admin Product Suite

Approach

Cross-department
UX Research

How I saved costs on moderation by ~80%

by rethinking the content editor interface

Media Project

Visual Podcasts Player
Mobile App Startup

Approach

Cross-platform WYSIWYG
Interface Redesign

How I increased the adoption rate by ~30%

by redesigning the navigation and onboarding

SaaS B2B Project

Chatbot Builder
Post-MVP Startup

Approach

Information Architecture
Redesign

Teammates’ Voices

I highly recommend Serhii for UX design mentorship. Their ability to simplify complex concepts and provide practical guidance is remarkable. Under their mentorship, I gained valuable skills and knowledge. What sets Serhii apart is not just their expertise but also their dedication to helping mentees succeed. His mentorship goes beyond theory, focusing on real-world applications and problem-solving.

If you're looking to excel in UX design, Serhii is the perfect mentor to guide you. He has had a significant impact on my understanding of the design process, and I'm grateful for the opportunity to learn from him.

I had the pleasure of working with Serhii at Spotted Zebra. He had ownership of the user experience and produced some stunningly elegant and clean designs. Using a combination of Miro, Figma and Zeplin, Serhii was able to bridge the gap between requirements and asset generation which the front end team could quickly and easily implement. He was always very flexible and truly put the needs of the business and our customers first. I highly recommend him!

I highly recommend Serhii for UX design mentorship. Their ability to simplify complex concepts and provide practical guidance is remarkable. Under their mentorship, I gained valuable skills and knowledge. What sets Serhii apart is not just their expertise but also their dedication to helping mentees succeed. His mentorship goes beyond theory, focusing on real-world applications and problem-solving.

If you're looking to excel in UX design, Serhii is the perfect mentor to guide you. He has had a significant impact on my understanding of the design process, and I'm grateful for the opportunity to learn from him.

I had the pleasure of working with Serhii at Spotted Zebra. He had ownership of the user experience and produced some stunningly elegant and clean designs. Using a combination of Miro, Figma and Zeplin, Serhii was able to bridge the gap between requirements and asset generation which the front end team could quickly and easily implement. He was always very flexible and truly put the needs of the business and our customers first. I highly recommend him!

Behind The Role

STEM Mindset, Mountains, Macro-Photography

I started working in digital design in 2012 and quickly realised I was interested in influencing solutions and decisions rather than just visualising ready-to-do requests.

During this time, I have helped SaaS, B2B, and E-commerce products in all phases of the product lifecycle, whether they are startups, post-MVPs, or grown product suites.

To boost both my hard and soft skills, I mentor designers and other specialists interested in the field, simultaneously following resources such as the Interaction Design Foundation, Nielsen Norman Group, etc. 

In my spare time, I enjoy reading paper books, shooting macro photography, and hiking mountains in winter.