Hi there, I am Serhii
Believed by real people who’ve seen him in action, Serhii is a product designer driven by curiosity — challenging assumptions and shaping better ideas into real results. He cares about what actually works, collaborates closely with teams, and always looks for the simplest way to make a big impact.
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Case Stories
Peoples Feedback
About Me
12 Years in
SaaS B2B/B2C
E-Commerce
Media
Focused on
Design Thinking
Design Systems
Design Teamwork
Delivering at
Web Product Suits
Mobile Apps
Paper & Polygraphy
Helping a Startup Scale by Bridging Digital & Paper Workflows
Initially joining as an external consultant, I got a product designer role leading UX efforts through the pre-MVP phase. My focus was on creating a seamless experience across both digital and paper workflows while developing a unified design approach.
This played a key role in the product securing high-profile investments and landing on the FTSE50 list.
SaaS B2B | 4 Products | Solo Product Designer
Skills-based People Management Suite
Classified project. Reimagined story. Just for you.
Making Content Moderation 80% Cheaper by Rethinking the Creator Tool
While designing new features for a mobile podcast player, I noticed that creators struggled to manage their content efficiently. The old admin panel required moderators to manually approve and format content, making the process slow and expensive.
I redesigned the creator tool to give creators more control, making content creation more intuitive and cutting moderation costs by 80%.
Media | Mobile App & Web Editor | Solo Product Designer
Visual Podcast Player & Creator
Classified project. Reimagined story. Just for you.
Making Content Moderation 80% Cheaper by Rethinking the Creator Tool
While designing new features for a mobile podcast player, I noticed that creators struggled to manage their content efficiently. The old admin panel required moderators to manually approve and format content, making the process slow and expensive.
I redesigned the creator tool to give creators more control, making content creation more intuitive and cutting moderation costs by 80%.
Media | Mobile App & Web Editor | Solo Product Designer
Visual Podcast Player & Creator
Classified project. Reimagined story. Just for you.
Unlocking UX Features Through Precise User Interface Fine-tuning
By refining a few key components, I turned a rarely-used app into an essential dashboard for music stakeholders.
The mobile version of a popular analytics dashboard felt clunky and outdated. By focusing on the right data and cleaning up the UI, I helped make it useful again — especially for busy executives who needed fast insights on the go.
Media | 12 Products | 18 Product Designers
Music Distribution Product Suite
Uncovering & Fixing ~$700K Annual Leak by Asking the Right Questions
What looked like a small UI task led to the discovery of a massive operational issue. This was the moment I realized design could protect the business — not just improve usability.
The Customer Support team requested a checkbox to be added to a form — a simple tweak to help them confirm returns faster. But something about the request made me pause. Why was this happening manually in the first place? That small question opened the door to a larger investigation — and ultimately led to fixing a €700K annual revenue leak.
E-commerce | 8 Products | 10 Product Designer
Online Marketplace Admin Panel
Ian Monk
Co-Founder & CEO at Spotted Zebra.I had the pleasure of working with Serhii at Spotted Zebra. He had ownership of the user experience and produced some stunningly elegant and clean designs. Using a combination of Miro, Figma and Zeplin, Serhii was able to bridge the gap between requirements and asset generation which the front end team could quickly and easily implement. He was always very flexible and truly put the needs of the business and our customers first. I highly recommend him!
Ostap Zabolotnyy
Co-founder at Writness.Serhii and I worked together on a large scale project that aims to change the whole world of podcasts and give users a new listening experience (#innovations). What impressed me most about him is just how unique and user-friendly his designs are. He is the ultimate design-ninja. Even during the most intense moments, when I didn't fully know how to explain Serhii what was the best for the users, he understood me and came up with more design options than I would ever expect (picking among great designs is a pleasurable headache).
I highly recommend Serhii for UX design mentorship. Their ability to simplify complex concepts and provide practical guidance is remarkable. Under their mentorship, I gained valuable skills and knowledge. What sets Serhii apart is not just their expertise but also their dedication to helping mentees succeed. His mentorship goes beyond theory, focusing on real-world applications and problem-solving.
If you're looking to excel in UX design, Serhii is the perfect mentor to guide you. He has had a significant impact on my understanding of the design process, and I'm grateful for the opportunity to learn from him.
Bogdan Kolomiyets
Business Analyst at DataArt.